Guides
Work out what you actually need.
Size guides, buying comparisons and booth checklists, written from the questions people ask us before they order. No fluff and no gated PDFs.
Pillowcase or pop up backdrop: which booth backdrop should you buy?
Compare an 8 ft straight pillowcase backdrop, a straight pop up with end caps and a step and repeat banner stand by footprint, setup, viewing angle and travel needs.
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Retractable banner stand sizes and how to use them at a booth
See what comes with the standard 33 x 81 in retractable banner stand, where to place it beside your table and backdrop, and how it fits into booth packages.
Table throw, fitted or stretch: which table cover fits your booth?
Compare the draped look of a table throw, the tailored shape of a fitted cover and the snug finish of a stretch cover, with guidance on table size and open or closed backs.
Feather, teardrop or blade flag: how to choose
Compare the curved feather, rounded teardrop and upright blade shapes, then choose a listed size, print side and base for your display location.
What size canopy tent do you need?
Compare 10x10, 10x15 and 10x20 canopy tents by actual frame dimensions, booth layout, walls and transport needs before choosing your setup.
Trade show booth checklist for Las Vegas shows in 2027
Plan your Las Vegas booth gear around confirmed show dates, the right display kit and PromoMogul's production and shipping windows after proof approval.
Bridal Show Booth Ideas for Wedding Vendors
A polished bridal expo booth starts with a covered table, a clear backdrop and room to talk. Plan your colors, display and packing list around the work you want couples to see.
Holiday Market Booth Checklist: What to Bring
Plan your holiday market setup from the ground up: indoor table covers and banner stands, outdoor canopy tents and weights, clear signs and a packing list you can reuse.
How Far Ahead to Order Trade Show Displays
Work backward from the day you need your booth gear. Use PromoMogul's published proof approval, production and shipping windows for displays and hats, with time to check everything before the show.
What Size Step and Repeat Banner Do I Need?
Pick the widest step and repeat that fits your wall with room to spare. As a banner on a stand ours is 8 x 8 ft (the banner prints 92 x 92 in) or 10 x 8 ft (116 x 92 in), and pop up and pillowcase backdrops go from 8 ft to 20 ft wide. The names are display classes, so check the real measurements below against your wall and your ceiling.
What Size Backdrop for a 10x10 Trade Show Booth?
A 10 ft class backdrop suits a 10 x 10 booth. Ours measure 112 x 89 in (pillowcase) or 118 x 89 x 12 in (pop up), so both fit inside the 120 in width of a 10 ft booth. Check the show's exhibitor manual for back wall height and depth rules before you order.
Tension Fabric Backdrop vs Step and Repeat Banner
A tension fabric backdrop is stretch fabric pulled over an aluminum frame, so it stands as a solid wall on its own. A step and repeat banner is a printed fabric banner hung on telescoping poles, and it costs less: $398.99 for the 10 x 8 ft banner stand against $499.99 for a 10 ft tension fabric backdrop. Choose the frame for a deeper, sturdier wall and the banner stand for the lowest price.
What Is Included in a Custom Canopy Tent?
The complete kit is the aluminum frame, your printed canopy with its valance and a standard carry bag. Walls, a flag, sandbags, ropes and stakes, trim color matching and a wheeled carry bag are optional and priced as you add them. Shipping to the US lower 48 is included, and a 10 x 10 kit is $755.99.
Banner Stand Sizes: 33 Inch vs 24 Inch vs 36 Inch
Our retractable banner stands come in three widths: 24 in and 33 in on the Standard stand, 33 in on the Deluxe and 36 in on the Premium. Both Standard sizes, 24 x 81 in and 33 x 81 in, are $146.99, and the Premium 36 x 80 in is $322.99. Every price includes the printed banner and a travel bag.
What File to Send for Printing: Logos, DPI and Color
The file you send decides how sharp your tent, backdrop or flag looks at full size. What to send, what to avoid, and how to check a file before you order.
Canopy Tent Walls Explained: Full, Half, One or Two Sides
Walls turn a canopy into a booth. Full or half walls, one printed side or two, and which sides of a 10x10, 10x15 or 10x20 tent take which wall.
Step and Repeat Backdrops: Pop Up vs Pillowcase vs Stand
Three ways to put a logo wall behind a photo line or booth: a pop up fabric frame, a pillowcase tension fabric wall, or a banner on a stand. How they differ.
Round Table Cover Sizes: Cocktail, Highboy and Banquet
Round covers are sized by the table's diameter and height. How to measure a cocktail, highboy or banquet round, and which fitted or stretch cover fits it.
The Promo Products People Actually Keep (and the Ones They Toss)
The difference between the promo drawer and the daily carry is the entire science of promotional products. Here is what customers actually keep, and how to pick items that pass the keep test.
Trade Show Checklist: Everything to Order (and When to Order It)
The booths that look effortless ordered early. A working order-by timeline for tents, banners, table covers, and giveaways, counted backward from event day.
The Complete Trade Show Booth Checklist
A practical, room-by-room checklist for a trade show booth: canopy, table cover, backdrop, banner stands, flags, displays, giveaways, and the logistics that trip people up.
Retractable vs Roll-Up Banner Stands: Which to Choose
Roll-up retractable banner stands versus wide step-and-repeat adjustable stands: how they differ in size, setup, and use, and which one fits your booth, lobby, or photo wall.
Custom Hat Styles Explained: Trucker vs Dad vs Snapback vs Bucket vs 5-Panel
A plain-English guide to the custom hat styles that matter for branding: trucker, dad, snapback, bucket, 5-panel, baseball, and visor, plus which decoration method to pick.
Custom Table Cover Sizes: 4ft, 6ft, and 8ft Explained
How to choose the right custom table cover: 4ft, 6ft, and 8ft sizes, fitted vs stretch styles, and open vs closed back, so your booth table looks polished.
Feather Flag Buying Guide: Teardrop vs Blade vs Knife vs Rectangle
The differences between teardrop, blade, knife, and rectangle advertising flags, plus which shape, size, and base to choose for your storefront or event.
How to Design a Step and Repeat Backdrop That Photographs Well
Logo spacing, sizes, and file setup for a step and repeat backdrop that looks sharp in every photo, with practical tips you can hand straight to your designer.
Trade Show Tent Size Guide: 10x10 vs 10x15 vs 10x20
How to choose the right custom canopy tent size for your booth, event, or activation, with footprint, capacity, and budget guidance for 10x10, 10x15, and 10x20 tents.
Fitted vs Stretch Table Covers: What Is the Difference?
A fitted table cover is shaped to a standard table and sits closely, with an open or a closed back. A stretch cover is made of stretch polyester that pulls snug over the whole table and always covers all four sides. Choose fitted if you sit behind the table or reach under it often, and stretch if people see the table from every side.
Custom Stickers for Business: Low Cost, High Impact Marketing
Stickers cost pennies and keep working for months on a laptop, bottle or bumper. Why people choose to display them, the types available, and how to design one.
Top 7 Promotional Products Every Trade Show Booth Needs
The seven pieces that turn a bare booth into a branded destination, from the pop-up tent and table cover down to the giveaways attendees carry home.
How to Plan Your Event Branding on a Budget
Where to spend first when the budget is tight, how to reuse pieces across events, and the common mistakes that quietly waste a branding budget.
Why Custom Branded Merchandise Matters for Political Campaigns
Which branded pieces work hardest at rallies, registration drives and community events, why quality matters, and the lead times to plan around.
Custom Feather Flags: The Complete Guide for Outdoor Events
How feather flags differ from teardrop, which sizes suit which venues, plus design tips and what to look for in a quality flag.
5 Must-Have Branded Items for Nonprofit Fundraising Events
The five branded pieces that make a fundraiser look organized and keep your mission visible after the last guest leaves.
Fitted vs. Spandex Table Covers: Which Is Right for Your Brand?
Spandex hugs the table for a sleek modern look, fitted hangs with a classic drape. A short side by side on appearance, fabric and printing.
How to Choose the Right Custom Tent for Your Next Trade Show
How to choose between a 10x10, 10x15 and 10x20 canopy, plus printing, frame material and the setup details that matter on event day.
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